Insights
Ideas for businessesbuilding what's next.
Perspectives on engineering technology that serves the business — from modernization and automation to building products that last.
Latest
Business Transformation5 min readTechnology should adapt to the business, not the other way round
Modernization works best when it starts with how a business actually operates — not with a platform decision made in advance.
2 September 2026
Engineering4 min readStart with the problem, not the tech stack
The strongest engineering decisions are downstream of a clearly understood problem — not a preferred framework.
12 August 2026
AI & Automation6 min readAutomation as infrastructure, not novelty
Automation earns its place when it removes real friction from operations — quietly, reliably, and in the background.
20 July 2026
Digital Products4 min readCustom where necessary, ready where practical
Not everything should be built from scratch — and not everything should be bought off the shelf. The skill is knowing which is which.
18 June 2026
Technology5 min readModernizing legacy systems without stopping the business
Legacy modernization fails when it becomes a big-bang rewrite. It works when the business keeps running throughout.
9 May 2026
Qatar & GCC5 min readEngineering for Qatar's pace of growth
Building technology in a fast-moving market means engineering for change as a first-class requirement, not an afterthought.
15 April 2026